Wix Blog Settings: A Complete Guide to Setting Up and Optimising Your Wix Blog
A blog is one of the most valuable assets on a business website. It drives organic search traffic, positions you as an authority in your field, and gives you shareable content for social media and email marketing. Wix includes a powerful built-in blogging platform, and configuring it correctly from the outset ensures your blog performs well from the very first post. This guide covers everything you need to know about Wix Blog settings.
Step-by-Step: How to Set Up Your Wix Blog
Step 1: Add the Wix Blog to Your Site
If Wix Blog is not already installed on your site, go to your Dashboard, click Add Apps, and search for Wix Blog. Click Add to Site. A Blog page will be added to your navigation automatically. Alternatively, click Add Elements (+) in the Editor and select Blog to add a blog feed widget to any page.
Step 2: Configure Blog Settings
From your Dashboard, click Blog to access the Blog management area. Click the settings icon (cog) or navigate to Blog Settings. Key settings include: Post per page (how many posts to display on the blog feed page), Comments (enable or disable reader comments), Member area (allow readers to create accounts), Social sharing buttons (enable buttons to allow readers to share posts on social media), and Post author (show or hide the author name on posts).
Step 3: Set Up Blog Categories
Categories help organise your blog content and improve navigation for readers. From the Blog management area, go to Categories. Add categories that reflect the main topics you will write about (e.g., 'Wix Tips', 'Website Design', 'SEO Advice'). Assign each blog post to one or more relevant categories when writing. Categories also create their own archive pages, which can help SEO.
Step 4: Set Up an Author Profile
From Blog Settings, navigate to the Authors section to set up your author profile. Add a profile photo, a short bio, and links to your social media profiles. A well-completed author profile builds trust with readers and supports Google's E-E-A-T guidelines (Experience, Expertise, Authority, and Trustworthiness), which are particularly important for business and advisory content.
Step 5: Configure SEO Settings for Posts
Every individual blog post in Wix has its own SEO settings. Before publishing a post, open the SEO panel and complete the following: Post title (this becomes the page title in search results), Meta description (a compelling 150–160 character summary), Tags (add relevant keywords as post tags), and Post URL (use a clean, readable URL slug that includes your primary keyword). Also add a featured image with descriptive alt text for every post.
Step 6: Enable Social Sharing
Enable social sharing buttons on your blog posts so readers can easily share your content on Facebook, X, LinkedIn, Pinterest, and other platforms. In Blog Settings, look for Social Sharing and toggle on the platforms you want to display. Social shares increase your content's reach, drive traffic back to your site, and can indirectly improve your SEO.
Step 7: Set Up an RSS Feed
Wix automatically generates an RSS feed for your blog (usually accessible at yoursite.com/blog-feed.xml). This allows readers to subscribe to your blog using RSS readers and enables services like Google to discover your new posts quickly. Ensure your RSS feed is submitted to Google Search Console as part of your sitemap.
Step 8: Customise the Blog Page Design
In the Wix Editor, click on your Blog page to customise the layout of the blog feed. Choose between a grid, list, or magazine layout. Adjust the number of columns, the card design, and whether to show post excerpts, featured images, author names, and dates. A visually appealing blog feed encourages visitors to click through and read more posts.
SEO Best Practices for Wix Blog Posts
Write posts of at least 800–1000 words for any topic you want to rank for in Google. Target one primary keyword per post and use it naturally in the title, first paragraph, H2 headings, and conclusion. Use H2 and H3 headings to structure your post into logical sections. Include internal links to other relevant pages or posts on your site. Add a featured image with descriptive alt text. Submit each new post to Google Search Console using the URL Inspection and Request Indexing feature to speed up indexing.
Common Mistakes to Avoid
Posting irregularly — An inconsistent publishing schedule confuses your audience and signals to Google that your site is not actively maintained. Aim to publish at least one post per month, ideally weekly.
Writing very short posts — Blog posts under 300 words rarely rank well in search results. Aim for at least 800 words per post for substantive topics.
Leaving SEO fields blank — Every post should have a unique title, meta description, URL slug, and featured image before publishing.
Not promoting blog content — Publishing a post and doing nothing else with it wastes the effort put into writing it. Share each post on social media, in email newsletters, and link to it from relevant pages on your site.
Practical Tips and Advice
Create a content calendar — Plan your blog topics at least one month in advance. This ensures a consistent publishing schedule and helps you strategically target keywords that are relevant to your business and seasonal trends.
Answer your customers' questions — The best blog topics are the questions your customers ask you most often. These questions are exactly what potential customers are searching for on Google.
Update old posts — Regularly revisiting and updating older blog posts with new information, statistics, and links can boost their search rankings without the effort of creating entirely new content.
Wix Blog Settings Checklist
☑ Wix Blog app installed and blog page added to navigation
☑ Blog categories created and organised
☑ Author profile completed (photo, bio, social links)
☑ Social sharing buttons enabled
☑ Blog feed page layout customised
☑ Every post has title, meta description, URL slug, and featured image
☑ Comment settings configured (enabled or disabled)
☑ Content calendar planned for upcoming posts
☑ Published posts promoted on social media and email
Frequently Asked Questions
1. Can I have multiple authors on my Wix blog?
Yes. You can add multiple contributors to your Wix blog. Go to Blog Settings then Authors to add or invite other writers. Each author can have their own profile page showing their bio and a list of their published posts. This is useful for team blogs, guest posts, or businesses where multiple staff members contribute content.
2. Can readers leave comments on my Wix blog posts?
Yes. Wix blog comments can be enabled or disabled in Blog Settings. When enabled, readers can leave comments on posts. You can choose to moderate comments before they appear publicly. Engaging with reader comments is a great way to build community around your content.
3. How do I schedule blog posts to publish automatically in the future?
When creating or editing a post, instead of clicking Publish immediately, click the Schedule button. Set the date and time you want the post to go live and click Schedule Post. The post will be saved as a scheduled draft and will publish automatically at the specified time.
4. Will my Wix blog posts appear in Google search results?
Yes, provided your blog posts are published and your site is connected to a custom domain. Wix automatically includes blog posts in the XML sitemap, which helps Google discover and index them. Complete the SEO fields (title, meta description, URL slug) for every post to maximise their chances of ranking well.
5. Can I monetise my Wix blog?
Yes. There are several ways to monetise a Wix blog. You can restrict specific posts to paying subscribers using Wix Pricing Plans, display advertising using Google AdSense (embedded via HTML code block), promote your own products and services within posts, or use affiliate marketing links to earn commissions by recommending third-party products.