AGATA LUTROWICZ
FREELANCE WIX WEBSITE DESIGNER | WEBSITE MIGRATION | UX | CMS | SEO
Fleet, Hampshire, GU51
07393 989106
PROFESSIONAL PROFILE
Founder and sole trader of Wix Solutions (previous brand name: Agata Business Services), with more than five years of hands-on experience designing, rebuilding, migrating and optimising professional websites for businesses and organisations.
My primary specialism is Wix website design and development, with particularly strong experience across Wix Studio and Wix Editor. I have achieved Wix Legend Partner level and work across website strategy, responsive design, UX, information architecture, CMS, dynamic pages, e-commerce, bookings, payments, events, forms, CRM, automations, multilingual websites, analytics, content and SEO.
I manage website projects from initial discovery and planning through sitemap creation, user journeys, visual design, content organisation, CMS development, website build, migration, testing, launch, staff training and ongoing support.
I combine website design with practical SEO knowledge so that websites are not only visually professional and easy to use but are also structured to support search visibility, accessibility, conversion and future growth.
My work includes classic business websites, advanced service websites, e-commerce platforms, booking websites, multilingual websites and scalable CMS-driven solutions.
Alongside Wix, I have practical experience working with WordPress, Shopify and specialist CMS and CRM environments, allowing me to understand website migration, content structure and platform limitations across different systems.
My earlier professional experience in a university environment, marketing, public relations and customer-facing roles developed strong skills in research, information architecture, content organisation, communication, staff training and supporting people with different levels of technical confidence.
CORE WEBSITE DESIGN EXPERTISE
Wix Website Design and Redesign
Design and development of professional websites using Wix Studio and Wix Editor, including new website builds, complete redesigns and modernisation of existing websites.
Website Strategy and Planning
Website discovery, business requirements, audience analysis, page planning, sitemaps, functionality requirements and scalable website structures.
UX and Information Architecture
Sitemaps, navigation, page hierarchy, content organisation, user journeys, calls to action and logical information flow.
Responsive Website Design
Responsive layouts for desktop, tablet and mobile, including breakpoint-specific spacing, alignment, content flow and usability.
Visual Design and Brand Implementation
Typography, colour, imagery, spacing, page hierarchy, visual identity, components and consistent application of brand guidelines.
Website Migration and Replatforming
Content inventories, migration planning, URLs, SEO preservation, 301 redirects, content transfer, imagery, documents, forms, automations and post-launch checks.
Wix CMS and Dynamic Pages
CMS collections, connected content, dynamic pages, repeaters and scalable structures for services, locations, projects, resources, team members, FAQs and other structured content.
E-commerce Websites
Wix Stores, products, collections, payment options, navigation, product presentation, customer journeys and supporting SEO configuration.
Wix Bookings
Services, booking journeys, enquiry and registration processes, forms, custom fields and customer communications.
Events, Calendars and Ticketing
Wix Events, event listings, calendars, sessions, ticketing, capacity settings, promotions and automated attendee communications.
Forms and Data Capture
Contact forms, enquiry forms, registration forms, custom fields, lead capture and structured customer information.
Wix CRM
Contacts, customer segments, lead management and operational workflows.
Marketing Automations
Automated form responses, booking confirmations, customer notifications, reminders, follow-up emails and other Wix automation workflows.
Multilingual Websites
Bilingual and multilingual website structures, content organisation, navigation, metadata and URL considerations.
Accessibility-minded Design
Logical heading structures, readable layouts, appropriate contrast, usable forms, navigation clarity and descriptive image content.
Website Performance and Mobile Usability
Practical decisions around imagery, content density, responsive layouts and page structure to support usability and long-term website quality.
SEO and Search Visibility
On-page SEO, metadata, headings, URLs, internal linking, content architecture, image optimisation, structured data and search-friendly website structures.
Structured Data
Implementation of JSON-LD structured data where appropriate to improve machine understanding of websites and their content.
Analytics and Reporting
Google Search Console, GA4, Wix Analytics, traffic analysis, engagement, conversions and website-performance monitoring.
Content Strategy and Website Copy
Website content planning, service pages, landing pages, resources, FAQs, blogs and professional British English website copy.
Custom Wix Functionality
Wix applications, integrations, intermediate Wix Velo, HTML and CSS for more advanced website requirements and technical troubleshooting.
Website Testing and Quality Assurance
Testing navigation, links, forms, CMS content, responsive behaviour, functionality and SEO settings across desktop, tablet and mobile.
Training and Handover
Clear website instructions, documentation and one-to-one staff or client training for Wix website management.
PROFESSIONAL EXPERIENCE
Wix Solutions | Fleet, Hampshire, UK
Founder / Sole Trader – Freelance Wix Website Designer & SEO SpecialistNovember 2020 – Present
Previous business name: Agata Business Services.
Provide end-to-end website design, redesign, migration, SEO, content, visual identity, marketing and business-support services for B2B clients.
Projects include professional business websites, advanced service platforms, e-commerce, bookings, payments, events, multilingual websites and CMS-driven solutions.
Manage projects directly with clients while also collaborating with designers, developers, marketers and other contributors where required.
Website Strategy, Planning and Structure
Lead client discovery and establish business goals, audiences, services, content priorities, functionality requirements and measures of success.
Translate client ideas and business requirements into practical website structures.
Plan sitemaps, page relationships, navigation pathways, information hierarchy and user journeys.
Determine appropriate page structures for both new website builds and redesign projects.
Create scalable website structures that can support future services, pages, locations, resources and campaigns.
Review existing website functionality and recommend practical platform-native alternatives where appropriate.
Prepare phased development plans for larger website projects.
Create project documentation, website plans, marketing plans and client-facing recommendations.
Advise clients on suitable Wix applications, functionality and website architecture.
Website Migration and Redesign
Redesign outdated, difficult-to-use or difficult-to-manage websites as clearer and more maintainable Wix or Wix Studio websites.
Manage migrations involving website copy, imagery, documents, design elements, URLs, forms, CMS content, automations and SEO settings.
Create content inventories and migration maps before moving larger websites.
Identify content that should be retained, improved, consolidated or removed.
Plan URL structures and redirects.
Preserve important SEO signals during website migration.
Carry out pre-launch and post-launch checks.
Check migrated websites for missing content, broken links, functionality problems and SEO inconsistencies.
Support clients during the live launch and migration period.
UX, Visual Design and Brand Identity
Design business, service, e-commerce, booking and advanced websites from the ground up.
Create layouts, page concepts and visual structures based on individual client requirements.
Translate brand guidelines and visual identities into consistent digital design systems.
Apply typography, colour theory, spacing, hierarchy, imagery and layout principles throughout website builds.
Create clear navigation and logical page structures.
Organise website content to make information easier for visitors to understand.
Design clear calls to action and conversion pathways.
Create responsive layouts for desktop, tablet and mobile.
Adjust spacing, flow, alignment and content behaviour at individual breakpoints.
Apply accessibility-minded website-design principles.
Create and refine logos, illustrations, graphics, infographics and other visual assets.
Edit and prepare photographs for website use.
Create supporting digital marketing assets for email and social media.
Design brochures, leaflets, forms and additional business materials when required.
Maintain consistent visual identity throughout a project.
Wix Studio and Wix Editor Development
Build websites using Wix Studio and Wix Editor.
Work with responsive controls, reusable sections and consistent website components.
Create professional layouts that remain manageable for clients after project handover.
Configure Wix applications and business functionality.
Troubleshoot Wix design and technical issues.
Advise clients on suitable Wix platform solutions.
Work with advanced Wix website settings and integrations.
Wix CMS and Scalable Content
Configure Wix CMS collections and structured databases.
Create connected content and repeaters.
Build dynamic pages for services, locations, projects, resources, FAQs, team members and other repeatable content.
Develop scalable website structures capable of supporting large numbers of related pages.
Connect standard pages with dynamic content where appropriate.
Organise CMS fields so website content can be updated efficiently.
Create staff-friendly editorial workflows.
Train clients and staff to add, edit and publish CMS content without damaging the established website structure.
E-commerce, Bookings, Events and Business Functionality
Configure Wix Stores and e-commerce functionality.
Create product and collection structures.
Configure payment options where required.
Create customer purchase and enquiry journeys.
Configure Wix Bookings.
Set up services, booking forms and customer data capture.
Configure Wix Events.
Create event listings, calendars, sessions and ticketing.
Configure capacity controls, promotions and attendee communications.
Create enquiry, registration and contact forms.
Configure custom form fields and structured data capture.
Support donation and other payment journeys where appropriate.
CRM and Marketing Automations
Configure Wix CRM.
Organise contacts and customer segments.
Create lead-capture workflows.
Configure automated form responses.
Create booking and order notifications.
Configure customer reminders.
Create automated follow-up emails.
Support operational and marketing workflows through Wix automations.
Multilingual Website Development
Create bilingual and multilingual website structures.
Configure multilingual navigation.
Organise translated content.
Review multilingual metadata.
Consider URL structures and page relationships between different language versions.
Produce and edit professional English-Polish website content where required.
SEO, Content Strategy and Website Performance
Carry out SEO audits and prepare practical on-page and technical SEO recommendations.
Plan page topics according to audience needs, services and search intent.
Create logical page and content architecture.
Implement appropriate heading hierarchy.
Prepare page titles and meta descriptions.
Develop internal-linking structures.
Create descriptive URLs.
Plan redirects where required.
Create and implement JSON-LD structured data where appropriate.
Plan image filenames, alt text, captions and compression.
Write, edit and refine professional website copy in British English.
Produce bilingual English-Polish website content where appropriate.
Plan landing pages, service pages, resources, FAQs and blog content.
Configure Wix Blog categories, tags, scheduling and SEO settings.
Use analytics to assess traffic, engagement and conversions.
Work with Google Search Console, GA4 and Wix Analytics.
Consider mobile usability and website performance when making design and content decisions.
Combine UX, design, content and SEO rather than treating them as separate elements of a website.
Project Management, Collaboration and Handover
Manage website projects from initial concept through planning, design, development, content population, testing, launch and post-launch support.
Organise project tasks and priorities.
Work towards agreed milestones and deadlines.
Communicate directly with business owners and other stakeholders.
Collaborate with designers, marketers, developers and content contributors.
Coordinate website-design collaborators where larger projects require additional support.
Carry out quality-assurance checks across desktop, tablet and mobile.
Test navigation, links, forms, CMS data, responsive behaviour and important website functionality.
Support clients during website launches.
Resolve issues that arise during migration and launch.
Prepare website handover documentation.
Train staff and clients to update pages, CMS content, products, events, bookings and routine Wix settings.
Provide ongoing website, SEO, content, marketing and technical support.
Communicate professionally in both English and Polish through email, telephone, Zoom, Microsoft Teams, WhatsApp and client meetings.
EARLIER PROFESSIONAL EXPERIENCE
Agata Language Services | Fleet, Hampshire, UK
Translator, Tutor & Independent ConsultantJanuary 2019 – December 2020
Wrote, edited and rewrote technical and business documents with close attention to meaning, structure, grammar and audience requirements.
Produced bilingual English-Polish content for businesses and individuals.
Delivered tutoring, workshops and one-to-one support.
Explained technical and complex information clearly.
Assessed client requirements and developed practical recommendations.
Worked independently with clients through online and remote communication tools.
University of Winchester | Winchester, UK
LibrarianOctober 2017 – July 2020
Supported a public-facing information service.
Assisted users with different levels of technical confidence and different information requirements.
Provided training to library staff and users.
Delivered public presentations.
Provided practical IT support.
Worked with library databases, bibliographic systems and structured information.
Helped users locate accurate and relevant information.
Checked and monitored website content.
Supported e-marketing activity.
Communicated with students, university staff and visitors.
Developed strong skills in information organisation, accessibility, research, communication and attention to detail.
BD Medical – Becton Dickinson / CareFusion | Winnersh Triangle, UK
Project Advocacy Administrator, Quality & InvestigationMay 2017 – September 2017
Worked across Sales, Marketing, Operations, Engineering, R&D and Services.
Communicated customer experience and feedback across departments.
Maintained accurate electronic documentation and data.
Worked within a regulated environment.
Produced regular and ad hoc reports.
Coordinated meetings and training.
Provided user training and support.
Communicated with international stakeholders.
Stericycle Expert Solutions | Wokingham, Berkshire, UK
Bilingual Brand AdvocateSeptember 2016 – May 2017
Maintained specialist CMS and CRM systems.
Managed accurate customer and project information.
Supported English- and Polish-speaking organisations and customers.
Communicated through telephone, email and written correspondence.
Covered team-leader responsibilities when required.
Allocated daily workloads.
Prepared weekly and final client reports.
Managed project documentation and project closure.
Perfect Pitch Consultancy | Godalming, Surrey, UK
Marketing Lead Generator AdvocateJuly 2015 – July 2016
Delivered seven B2B e-marketing campaigns.
Monitored campaign activity using marketing and CRM tools.
Built relationships with business decision-makers.
Maintained client account information.
Generated B2B leads through direct customer communication.
Developed detailed knowledge of client products and services.
EARLIER RELEVANT EXPERIENCE
Marketing Officer – London College of Engineering and Management | 2011
International marketing, website and e-marketing strategy, recruitment events, market analysis and cross-department collaboration.
PA Secretary – Airport Engineering Solution AES Ltd. | 2011–2012
Schedules, project deadlines, reporting, databases, client communication and confidential documentation.
Welfare Officer – South West College | 2010–2011
User support, IT-based data analysis, reporting, planning and deadline management.
PA & Marketing Officer – Jackomp Company | 2007–2009
Public relations, administration, marketing, promotion, copywriting and company strategy.
Additional earlier positions developed customer service, administration, teaching, event support and cross-cultural communication skills.
TECHNICAL & CREATIVE TOOLKIT
Wix Platform
Wix Studio, Wix Editor, Wix CMS, collections, dynamic pages, repeaters, Wix Events, Wix Bookings, Wix Stores, forms, applications, integrations, CRM, automations, multilingual websites, analytics and business settings.
Website Design
Responsive web design, UX, information architecture, navigation, sitemaps, wireframes, mockups, page layouts, typography, spacing, colour, imagery and visual hierarchy.
CMS and Structured Content
Collections, dynamic pages, structured website content, scalable content architecture and staff-friendly editorial workflows.
Development
Intermediate Wix Velo, working knowledge of HTML and CSS, JavaScript for supporting technical requirements, responsive layout control, custom functionality and technical troubleshooting.
SEO
SEO audits, on-page SEO, technical SEO foundations, metadata, heading hierarchy, internal linking, URL planning, redirects, structured data, JSON-LD, image optimisation, content architecture and reporting.
Analytics
Google Search Console, GA4, Google Tag Manager, Wix Analytics, website traffic, engagement and conversion monitoring.
Content
Website copywriting, content strategy, professional British English editing, bilingual English-Polish content, landing pages, service pages, blogs, resources and FAQs.
Design and Branding
Graphic design, logo design, visual identity, image editing, marketing graphics, brochures, leaflets and digital assets.
Project Delivery
Website planning, migration maps, content inventories, testing, quality assurance, launch support, documentation, client training, staff training and project coordination.
Other Platforms
Practical experience with WordPress, Shopify and specialist CMS and CRM environments.
Business Tools
Microsoft Word, Excel, PowerPoint, Outlook, Microsoft Teams, Zoom and other professional communication and business-management tools.
EDUCATION & LANGUAGES
Education
MA in PhilosophyUniversity of Silesia in Katowice, Poland, 2007
Certificate in Library StudiesEconomic College in Katowice, Poland, 2002
Languages
Polish: Native
English: Professional working proficiency
English Language Qualifications
IELTS Certificate – 2011
Certificate in English, Oxford House College – 2010
PROFESSIONAL POSITIONING
Available for freelance and contract opportunities including:
Freelance Wix Website Designer
Wix Studio Designer
Wix Website Developer
Wix Website Redesign
Website Migration
UX and Website Structure
CMS and Dynamic Website Development
E-commerce Website Design
Booking and Service Website Development
Multilingual Wix Websites
Website SEO and Content Optimisation
Website Support and Maintenance
Digital Marketing and Website Consultancy
Open to freelance, contractor, B2B, retained, project-based, part-time and other suitable professional arrangements through Wix Solutions / Agata Business Services.
Experienced in working independently while also collaborating with client teams, designers, developers, marketers and content professionals.
Portfolio, case studies and client testimonials are available online.
ONLINE PORTFOLIO & EVIDENCE
Website:https://www.wixsolutions.co.uk
Projects Portfolio:https://www.wixsolutions.co.uk/portfolio
Case Studies:https://www.wixsolutions.co.uk/case-study
REFERENCES
References available on request.