Website Migration
THE PROCESS OF MOVING A WEBSITE FROM ANY PLATFORM (WORDPRESS, SHOPIFY, SQUARESPACE, CUSTOM CMS, ETC.) TO THE WIX PLATFORM, INCLUDING DESIGN REBUILD, CONTENT TRANSFER, URL STRUCTURE, 301 REDIRECTS, SEO SETTINGS, EMAIL/DOMAIN CONNECTIONS, AND FINAL TESTING TO KEEP THE SITE FAST, SECURE, AND RANKING IN GOOGLE.
Website migration is the structured process of moving an existing website from any platform (for example WordPress, Shopify, Squarespace, Webflow, Joomla, Magento, or a custom-built CMS) to the Wix platform, while protecting what already works (branding, content, SEO visibility, and conversions) and improving what doesn’t (performance, structure, usability, and management). A proper migration is not just “copy and paste” — it is a controlled rebuild where the site is recreated in Wix (often in Wix Studio for best responsiveness), content is transferred and cleaned up, and the technical foundations are set so Google and users experience a smooth transition.
A typical Wix migration includes: auditing the current site (pages, templates, blog posts, products, forms, apps, tracking scripts, and SEO settings), planning the new Wix site architecture, and rebuilding the design to match or upgrade the existing brand. It also involves moving key content (text, images, downloadable files), rebuilding functionality (store, bookings, memberships, automations, payment gateways, multilingual structure), and setting up Wix CMS collections where dynamic pages or scalable content are required. One of the most critical migration steps is URL mapping and 301 redirects: if URLs change, redirects must be created so old links still work, rankings are not lost, and users do not land on 404 pages. SEO migration work also covers metadata (titles and descriptions), headings, internal linking, image alt text, schema/structured data where relevant, sitemap/indexing settings, and ensuring the new site remains crawlable and logically organised.
Website migration to Wix also includes domain and email considerations: connecting the domain correctly, maintaining or reconfiguring email services (for example Google Workspace or other providers), and verifying DNS settings so there is no downtime. Finally, the migration is completed with quality assurance and launch checks: mobile responsiveness, page speed, tracking (Google Analytics / Tag Manager), forms, checkout flows, multilingual switching, and post-launch monitoring in Google Search Console to catch any indexing or redirect issues early. Done correctly, a migration to Wix results in a site that is easier to manage, visually consistent, technically clean, and positioned to maintain or improve Google performance after launch.
What is included in a website migration to Wix?
A website migration to Wix typically includes both the visible rebuild and the “behind-the-scenes” technical work that protects your traffic and rankings. First, the existing website is audited (pages, blog posts, products, images, forms, SEO settings, integrations, and tracking). Then the site is rebuilt on Wix (often Wix Studio for advanced responsiveness) to match or improve the current design and user experience. Content is transferred and optimised (copy, images, downloads), and any key functions are recreated (store, bookings, memberships, multilingual site, automations, payment setup).
On the technical side, migration includes planning the new site structure, mapping URLs, creating 301 redirects for any changed links, and rebuilding SEO elements such as page titles, meta descriptions, headings, internal links, and alt text. Domain connection and DNS settings are handled carefully to reduce downtime, and email services are maintained or reconfigured if needed (for example Google Workspace). Finally, the site is tested thoroughly before launch and monitored after launch in Google Search Console and analytics to ensure indexing, redirects, and performance are working correctly.
Will I lose my Google rankings when migrating to Wix?
You don’t have to lose rankings, but rankings can drop if the migration is rushed or done without SEO protection. Google rankings are influenced by your URLs, content relevance, internal linking, site structure, page speed, and how smoothly Google can crawl the new site. The biggest risk happens when URLs change and 301 redirects are not set up correctly — this can create broken links, lost authority, and 404 errors that harm visibility.
A proper Wix migration minimises risk by keeping URL structure where possible, redirecting everything that changes, and carrying over or improving your on-page SEO (titles, descriptions, headings, content layout, and internal links). It also includes re-submitting sitemaps and monitoring Search Console for indexing or coverage issues after launch. Some temporary fluctuation can happen while Google reprocesses changes, but with correct mapping, consistent content, and clean technical setup, most websites maintain their performance — and many improve because the new site becomes faster, clearer, and more user-friendly.
3) How long does a Wix website migration take and what do you need from me?
The timeline depends on the size and complexity of the site. A small brochure site can take days, while an e-commerce site or multilingual site with many pages, blog posts, and integrations can take several weeks. The work usually follows phases: audit and plan, rebuild design in Wix, move content, recreate features, SEO/redirect setup, testing, launch, and post-launch monitoring.
From you, the most helpful things are: access to the current platform (or at least a full site map/list of pages), your domain registrar access (or ability to update DNS), and clarity on what must be kept exactly versus what can be improved. If you have analytics (Google Analytics / Search Console), access helps to identify top-performing pages that require extra SEO care. Also helpful: brand assets (logo, fonts, colour codes), any key conversion goals (calls, forms, purchases), and examples of websites you like. With these inputs, the migration can be done with minimal disruption, better structure, and a smoother launch.