Website Redesign
WEBSITE REDESIGN IS UPDATING AN EXISTING WEBSITE’S LAYOUT, STYLE, AND USABILITY TO LOOK MODERN AND WORK BETTER FOR USERS—DONE ON THE CURRENT SITE, FOCUSED ON DESIGN AND UX, NOT SEO.
Website redesign is the process of improving and updating an existing website—not building a new one from zero—by changing its visual layout, structure, and user experience so it looks more modern, works better for visitors, and supports current business needs. A redesign focuses on how the site presents information and how users move through it: refreshing the design style, improving readability, reorganising pages and menus, updating sections and calls-to-action, enhancing mobile responsiveness, and aligning the site with the latest branding (fonts, colours, imagery, tone). It can also include updating or rebuilding specific pages (home page, services, contact, landing pages), improving consistency across the site, simplifying navigation, and making the website easier for the owner to manage.
A website redesign is done on the existing website platform and content (for example within the same Wix site), using the current site as a base and transforming it into a cleaner, more effective version. It may involve replacing old graphics, adjusting spacing, improving visual hierarchy, and rebuilding layouts to match modern design standards. Importantly, a website redesign is a design and usability service, not an SEO service. While a redesign can make the website clearer and more professional for users, it does not automatically include keyword research, technical SEO, new SEO pages, redirect mapping, or Google ranking strategy unless those items are added as a separate scope.
What is the difference between a website redesign and a new website build?
A website redesign improves an existing website by updating its layout, style, structure, and user experience while keeping the current site as the base. A new build starts from a blank setup and usually involves creating a completely new structure and design system from scratch.
What is typically included in a website redesign?
A redesign usually includes a refreshed visual style (fonts, colours, spacing, sections), improved page layouts, better navigation/menus, updated calls-to-action, and stronger mobile responsiveness. It can also include updating key pages like the home page, services pages, and contact page, plus improving consistency across the whole site.
Does website redesign include SEO work?
Not by default. Website redesign is mainly design and usability work on an existing site. SEO tasks like keyword research, technical SEO, creating new SEO pages, content SEO strategy, or redirect planning are typically separate services unless specifically included in the project scope.