Blog & Content Hub

Content drives discovery—and a well-run migration turns your blog into a durable growth engine instead of a tangle of redirects and broken templates. Our content migration to Wix preserves your hard-won search equity while giving editors a faster, saner workflow. We start with a structured audit of your current stack: posts and pages, authors, categories/tags, media libraries, internal links, redirects, RSS feeds, email automations, and analytics. From there we map everything to Wix Blog or a custom Collection when you need extra fields (e.g., industry, persona, reading time, gated/ungated, canonical source). Where exports are available, we import articles with publish dates, slugs, SEO fields, featured images and galleries; if your legacy CMS is inconsistent, we normalize titles, URL patterns, and taxonomies so the library finally makes sense.

SEO continuity is non-negotiable. We preserve URLs wherever possible and publish 301 redirects for changed paths. Meta titles and descriptions are carried across or improved; canonical tags, open-graph and Twitter cards are set for share-ready snippets. We implement schema.org for Article, FAQ, BreadcrumbList, and when relevant HowTo, VideoObject, and ImageObject. Sitemaps are regenerated; IndexNow and Search Console are connected for faster discovery. If your old blog created thin tag archives or orphaned pagination, we consolidate weak pages, de-index noise, and strengthen internal linking from topic hubs and editor’s picks to the pieces that deserve authority.

Editorial UX that makes shipping easy. We design a component library of reusable blocks—hero with category label, pull-quotes, inline CTAs, comparison tables, pros/cons lists, code blocks, footnotes, and author cards—so every post can be assembled quickly and consistently. Featured posts, topic hubs, and related reading are driven by rules (same category, recency, manual pinning) to keep readers moving deeper without manual curation. We add email capture patterns that respect attention: soft inline subscribe, post-footer signup, and a low-friction slide-in on exit intent. For editorial governance, we set statuses (Draft → In Review → Scheduled → Published) and a light checklist: headline length, meta fields, alt text coverage, links added, and hero sized correctly.

Performance and accessibility are treated as features. Images are converted to modern formats with correct aspect ratios and lazy-loaded; videos are embedded with preview thumbnails and transcript options; CSS/JS is kept lean; layouts are stable to pass Core Web Vitals. We apply accessibility basics—contrast, focus states, semantic headings, ARIA labels for rich components, and consistent alt text patterns—so every reader (and every crawler) can parse your content.

Analytics that actually answer questions. We maintain continuity by reproducing your key events in GA4 (or your chosen suite): article view, scroll depth thresholds, ToC clicks, outbound link clicks, copy CTA clicks, newsletter signups, file downloads, and share button usage. Dashboards highlight what matters: top-of-funnel traffic by topic, assisted conversions from posts to product pages, read-through rates, and decay curves (how quickly posts lose traffic without refresh). For campaigns, we standardize UTM frameworks; for ads, we align pixels and server-side events where applicable. If you syndicate content, we set canonical rules and referral tracking to attribute impact correctly.

Editorial ops and quality control. We coach your team on templates, image handling (dimensions, compression, alt text), internal linking strategy (hub → spoke, spoke ↔ spoke, spoke → money page), and content refresh cadence. We introduce a content calendar with fields for funnel stage, persona, target keyword, supporting terms, owner, draft date, proof date, and publish date. Optional AI assists help generate social snippets, summaries, titles and meta descriptions—always as editor-reviewed drafts, never auto-publish. For longform assets, we can create pillar pages with dynamic “latest reads” sections that update automatically from Collections.

Multilingual and regional variants, when you need them. We enable Wix Multilingual or build language Collections for EN/PL/DE/ES/FR. Each language gets localized slugs, meta, hreflang, and schema; shared media is centralized to avoid duplication. Where full translation is overkill, we support selective localization (e.g., key product posts only) and region-specific disclaimers or pricing notes.

Compliance and governance without friction. We wire cookie consent and privacy links, add clear disclosures for affiliate links or sponsored posts, handle age gates where required, and provide a DMCA/contact workflow. Role-based permissions keep authors, editors, SEO leads, and admins in their lanes. If you maintain a legal archive or newsroom, we separate those Collections with fields for embargoes, boilerplates, and contact details.

Migration and launch plan. We stage the blog on a temporary domain, import content, build redirects, and run a parity test across a representative set of posts: hero image, headings, code or pull-quotes, internal links, footnotes, and embedded media. We validate schema, verify sitemaps, and crawl for broken links and missing images. On cutover day, we switch DNS, check certificates, push redirects live, and monitor logs, Search Console, and analytics. A post-launch punch list cleans up any stragglers—forgotten images, edge-case URLs, or tags that need merging.

After launch, the flywheel starts. We help prioritize refreshes (decay, opportunity, intent mismatch), propose hub structures for new categories, and set a predictable cadence: quick wins, strategic pillars, and product-led content. If you prefer to self-manage, we leave you with SOPs and short videos for publishing, image prep, schema checks, and promo. If you want a partner, our care plans cover ongoing optimization, content briefs, technical tidy-ups, and quarterly SEO reviews.

The result is a fast, organized content hub that amplifies discovery, nurtures subscribers, and supports your roadmap. Editors ship confidently; readers find answers faster; search engines understand your structure; leadership sees the line from articles to revenue. With Agata Business Services, your move to Wix isn’t just a platform change—it’s the beginning of a calmer, smarter publishing operation that compounds value over time.