Studio Synergia was developed as a complex Polish-language beauty and hair salon website through direct online collaboration with the client. The client shared a reference website and worked closely with Wix Solutions to define the visual direction, functionality and customer journey. Wix Solutions designed and built the site, created written content and introduced custom coding and practical solutions for technical challenges. The project includes an online store, CMS content, blog, FAQs, pop-ups, regulations, service and team pages, booking connections and dedicated dashboard pages for staff members. A six-month SEO programme was completed to strengthen visibility in the competitive Poznań beauty market. The website continues to receive updates whenever the client requires further support.
FAQ
Что made the Studio Synergia project more complex than a standard salon website?
Studio Synergia was designed as a complete digital business platform rather than a small promotional website. It needed to combine information about hairdressing and beauty services with team profiles, portfolios, customer bookings, promotional content, VIP options, blog and media sections, recruitment information and an extensive online store. The live website contains a broad навигация structure covering salon services, product sales, Booksy reservations, galleries, media content and legal information. Custom coding and CMS solutions were required to connect these different parts into one consistent customer experience. Dedicated dashboard pages were also created for staff members, allowing selected internal information and workflows to be managed more effectively.
Как did Wix Solutions collaborate with the client during the design process?
The client provided a reference website that demonstrated the preferred atmosphere, layout direction and visual character. Rather than copying the reference, Wix Solutions adapted its general inspiration to the Studio Synergia brand, services and business requirements. The project was completed through direct online cooperation, allowing the client to review progress, explain operational needs and participate in important design decisions. Wix Solutions then translated this feedback into practical layouts, навигация structures and technical solutions. This collaborative approach was particularly important because the website contained many interconnected sections and required ongoing problem-solving during development.
Как did the project support SEO and long-term website growth?
After the advanced website was developed, Wix Solutions completed six months of structured SEO work. This included reviewing the website architecture, improving page content, optimising service and product information and strengthening the relationship between the site’s different sections. The strategy needed to account for a competitive local market covering hairdressing, cosmetics, beauty treatments and профессиональный products in Poznań. The website’s extensive service, blog, product and media content created opportunities to target a broader range of relevant searches. Ongoing updates also allow the клиент to add new products, promotions, team information and services without allowing the website to become outdated.