Advanced Website

Advanced Website is a specialist service from Agata Business Services for owners who want a reliable, polished, strategically structured site—not a pretty façade that creaks under real use. My approach is practical and results-driven: clear information architecture, fast pages, modern layouts and SEO built in from the start. Every project begins with a careful discovery: what the service is meant to achieve, which audiences matter, how they search, and what must happen on the page to turn interest into action. From that, your Advanced Website becomes a tailored, high-value asset rather than a generic template.

What you get — end to end

I plan the site around outcomes: enquiries, bookings, sales, applications, sign-ups or downloads. I map journeys for first-time visitors, returning users and referrers, then translate that into a page hierarchy with sensible slugs, breadcrumb logic and internal links. I create a reusable design system (colour tokens, typography scales, spacing, buttons, cards, banners) so everything feels consistent and quick to extend. This avoids one-off components that slow teams down later.

Structure and content

Good structure beats guesswork. I define sections for hero, value proof, benefits, features, pricing, FAQs, trust signals and calls-to-action. Content is written in clean British English, with short sentences, active voice and logical headings. I align tone to your brand (formal, consultative, friendly or technical) and trim filler. Images get descriptive alt text; tables, downloads and glossaries are labelled clearly. Complex services are explained with simple diagrams or step-by-step copy so visitors know exactly what happens next.

Performance & accessibility

Speed and access are non-negotiable. I optimise images (modern formats, correct aspect ratios, lazy loading), streamline scripts and stabilise layout to support Core Web Vitals. Accessibility is treated as a feature: colour contrast, focus states, meaningful link text, keyboard navigation and ARIA where needed. This is better for users, and better for search.

SEO built-in

I don’t “add SEO later”. Each page ships with targeted titles, meta descriptions, headings, schema (Organization, Product/Service, FAQ, Breadcrumb), tidy slugs and internal links that form topic clusters. I plan redirects for any URL changes and submit sitemaps. For multi-location or multilingual sites, I configure location hubs, hreflang and language-specific meta so variations don’t cannibalise each other. The goal is durable visibility, not quick wins that fade.

CMS and dynamic pages

Where content repeats (case studies, services by location, team profiles, resources, events), I build Collections and dynamic pages. Edit once, publish everywhere. This keeps the site consistent and makes scale practical: hundreds of pages can be generated from structured data while design remains on-brand.

Integrations that matter

I connect what you actually use: forms to your CRM, bookings to calendars, payments to your gateway, email to your ESP, chat to your helpdesk, pixels to your ad accounts, and consent tools to your compliance policy. I avoid brittle plugin stacks. If an integration is unnecessary, I will say so.

Analytics and measurement

I implement GA4 (or your preferred suite) with clean events and goals: page view, scroll depth, form start/submit, file download, CTA click, booking start/complete, e-commerce steps if relevant. UTMs are standardised. You get a simple dashboard that answers basic questions without a maze of reports: which pages convert, which sources drive action, what to improve next.

Governance and security

I set sensible roles and permissions so editors can work without risking layout or tracking. Cookie consent, privacy, terms and accessibility statements are included. The stack uses secure hosting, SSL, backups and updates handled for you. For regulated sectors I add age gates, disclaimers or policy banners where appropriate.

Collaboration and handover

You get clear milestones: discovery, IA & wireframes, design system, templates, content, build, QA, launch, aftercare. Communication is direct and transparent: what I’m doing, what I need from you, what’s blocked. Before launch I run a punch-list: links, forms, redirects, analytics, schema, speed, accessibility checks, and browser/device tests. I write a short, practical handover guide (how to edit pages, add posts, change menus, create landing pages, upload media, roll back changes). If you prefer, I can train your team live and record the session.

Long-term resilience

Websites age quickly when they are hard to change. The Advanced Website service is engineered for longevity: a coherent system of components, tidy styles, meaningful names, and pages structured for future updates. You can expand without redoing the whole site, and campaign pages can be built from the same library without breaking design.

Typical deliverables

• Clear sitemap and page list with agreed slugs

• Wireframes and a compact design system

• Responsive templates for core pages and landing pages

• CMS Collections for repeatable content (as needed)

• Accessibility, performance and SEO essentials implemented

• Forms/booking/payment integrations and consent tools

• Analytics events, goals and a simple dashboard

• Redirect map and sitemap submission

• Handover guide + optional training session

Timelines and effort

Timelines depend on scope and content readiness. As a rule: 1–2 weeks for discovery and IA; 1–2 weeks for design system and templates; 2–4 weeks for build, integrations and QA; then launch and aftercare. Parallel content production shortens delivery. If you already have a brand system, we move faster; if you need new copy or assets, I schedule that up front so nothing slips.

When this service is right

• You need a professional site that will hold steady under campaigns

• You want editors to publish without calling a developer

• You value speed, clarity and measurable results over gimmicks

• You plan to scale pages (services, locations, case studies, jobs, events)

• You want dependable SEO foundations and lawful, accessible UX

Straight answers, no drama

If something will not help, I will say so. If a cheaper path exists, I’ll outline it. If scope grows, I will flag the trade-offs early. The aim is to ship a site that actually supports the business: easier to update, faster for users, clearer for search, and ready for campaigns.

After launch: support as you like

Choose light-touch support (quarterly checks and minor fixes) or a care plan (content updates, new pages, tests, CRO suggestions, and analytics reviews). Either way, you’ll have a stable base that doesn’t unravel the moment you change a headline.

In short: Advanced Website is a careful blend of strategy, structure and craft. I focus on clarity, long-term performance and SEO-driven thinking; I write in clean British English and align to your tone; I deliver a system you can rely on. The outcome is a site that looks sharp, loads fast, ranks sensibly, and supports real business activity—launches, leads, bookings, sales—today and as you grow.