How to Add Links to Your Wix Website: A Complete Guide
Links are the connective tissue of your Wix website. They guide visitors from one page to another, direct them to external resources, trigger phone calls and emails, and even scroll them to specific sections of the same page. Understanding how to add and manage all types of links in Wix is an essential skill for any website owner. This guide covers every link type available in the Wix Editor and explains when and how to use each one.
Types of Links Available in Wix
Before adding links, it is helpful to understand the different types of links you can create in Wix: Page links (internal navigation between pages on your site), External URL links (directing visitors to websites outside your own), Anchor links (scrolling to a specific section on the same page), Email links (opening the visitor's email client with your address pre-filled), Phone links (triggering a call on mobile devices), Document links (linking to a downloadable file such as a PDF), and Lightbox links (opening a pop-up on your site).
Step-by-Step: How to Add Links in Wix
Step 1: Adding a Link to Text
In the Wix Editor, double-click on a text element to enter editing mode. Highlight the specific word or phrase you want to link. A formatting toolbar will appear above the selected text. Click the Link icon (it looks like a chain link). The link panel will open. Choose your link type (Page, External URL, Email, Phone, Anchor, Document, or Lightbox), enter the relevant destination, and click Done.
Step 2: Adding a Link to an Image
Click on the image you wish to link. In the toolbar that appears, click the Link icon. The link panel will open with the same options as text links. Choose your link type, enter the destination, and click Done. Linking images is particularly useful for product images (linking to product pages), logos (linking to the homepage), or portfolio thumbnails (linking to project case studies).
Step 3: Adding a Link to a Button
Click on the button element to select it, then click Change Text & Icon (or double-click to enter edit mode). Click the Link icon in the settings panel. Choose your link type and enter the destination. Buttons are your most powerful call-to-action elements, so ensure every button on your site has a clear, relevant link.
Step 4: Creating an Anchor Link (Jump to Section)
Anchor links allow visitors to click a button or link and be scrolled directly to a specific section further down the same page — very useful for long pages or one-page websites. First, select the section or strip you want to link to, click the kebab menu (three dots) or anchor icon, and add an anchor name (e.g., 'contact-section'). Then, when adding a link to a button or text, choose Anchor and select the anchor you created.
Step 5: Adding a Phone Link
To make a phone number clickable (so mobile visitors can tap to call), highlight the phone number text, click the Link icon, choose Phone, and enter your phone number in international format (e.g., +447393989106). When a mobile visitor taps the number, their device will prompt them to initiate a call.
Step 6: Adding an Email Link
To create a mailto link, highlight the email address text, click the Link icon, choose Email, and enter your email address. You can optionally pre-fill a subject line. When visitors click the link, their default email client will open with your address ready. This is useful as an alternative or supplement to a contact form.
Step 7: Linking to a Document or PDF
To link to a downloadable document (such as a brochure, price list, or terms and conditions PDF), first upload the file to the Wix Media Manager. Then, when adding a link, choose Document, browse to the uploaded file, and select it. Visitors who click the link will be prompted to open or download the file.
SEO Best Practices for Links on Wix
Use descriptive anchor text — rather than linking text such as 'click here' or 'read more', use descriptive text that tells both the visitor and search engines what the linked page is about (e.g., 'view our Wix website design packages'). Ensure all internal pages are linked from somewhere on your site so search engines can discover them. Open external links in a new tab to keep visitors on your site. Use nofollow attributes for sponsored or paid external links.
Common Mistakes to Avoid
Using generic anchor text — 'Click here' or 'Learn more' provides no context for search engines and is less persuasive to visitors. Always use descriptive, keyword-relevant link text.
Opening all links in the same tab — When linking to external websites, always open the link in a new tab (there is a 'Open in new tab' toggle in the Wix link panel). This prevents visitors from navigating away from your site.
Broken links — Regularly audit your site for broken links using a tool such as Google Search Console or Screaming Frog. Broken links harm user experience and can negatively impact your SEO.
Too many external links — Excessive outbound links can dilute the SEO value of your page. Only link to external sources that genuinely add value for your visitors.
Practical Tips and Advice
Build a strong internal linking structure — Link related pages together naturally within your content. For example, a services page might link to relevant case studies, and blog posts might link to service pages. This helps visitors explore your site more deeply and helps Google understand the relationship between your pages.
Use anchor links for long pages — If any of your pages contain a lot of content, add a simple navigation menu at the top using anchor links so visitors can jump directly to the section they need.
Make all important CTAs buttons, not just text links — Buttons are more visually prominent than text links and are more likely to be clicked. Use buttons for your primary calls to action (Book Now, Contact Us, Get a Quote) and text links for secondary or supplementary navigation.
Adding Links Checklist
☑ All call-to-action buttons have links set
☑ All navigation menu items link to the correct pages
☑ Phone numbers are set as click-to-call links
☑ Email addresses are set as mailto links
☑ External links open in a new tab
☑ Anchor links added to long pages for easy navigation
☑ Descriptive anchor text used (no 'click here')
☑ All links tested in Preview mode
☑ Site published after adding links
Frequently Asked Questions
1. Can I link to a specific section on a different page?
Yes. Wix allows you to create links that navigate to a specific anchor on a different page. First, add an anchor to the target section on the destination page. Then, when creating the link, choose the destination page and select the anchor. The visitor will be taken directly to that section when they click the link.
2. How do I remove a link in Wix?
To remove a link from text, highlight the linked text, click the Link icon in the toolbar, and then click Remove. For images and buttons, click the element, open the Link panel via the Settings, and click the Remove or No Link option. The element will remain on the page but will no longer be clickable.
3. Can I add a link that downloads a file when clicked?
Yes. Upload the file to your Wix Media Manager (PDFs, Word documents, Excel spreadsheets, etc. are all supported). Then when adding a link, choose the Document option and select the uploaded file. Visitors who click the link will be prompted to open or download the file, depending on their browser settings.
4. Do links affect my Wix site's SEO?
Yes, links have a significant impact on SEO. Internal links help search engines discover and understand the structure of your site. Descriptive anchor text tells Google what the linked page is about, helping it rank for relevant keywords. Broken links (links that lead to non-existent pages) can harm your ranking and should be fixed promptly.
5. Can I add a link to a pop-up (lightbox) on my Wix site?
Yes. Wix lightboxes (pop-ups) can be triggered by clicking a button, image, or text link. When adding a link, select Lightbox from the link type options and choose which lightbox to open. This is useful for displaying discount offers, newsletter sign-up forms, or important announcements without taking visitors to a separate page.