Wix Footer Setup: A Complete Guide to Building a Professional Website Footer
The footer is one of the most frequently overlooked sections of a Wix website, yet it plays a crucial role in user experience, trust, and SEO. Visitors who scroll to the bottom of a page are often highly engaged and looking for specific information — contact details, legal links, social media profiles, or secondary navigation. A well-constructed footer reassures visitors that your business is professional and legitimate. This guide walks you through everything you need to build an effective Wix footer.
Step-by-Step: How to Set Up Your Wix Footer
Step 1: Access the Footer in the Wix Editor
Open your site in the Wix Editor. The footer is the horizontal section at the very bottom of your page. Scroll down to view it. Click anywhere within the footer area to select it. A purple label reading 'Footer' will appear to confirm the footer is selected. The footer in Wix is a global element — any changes you make to it will automatically appear on every page of your site.
Step 2: Add Your Business Contact Details
The footer is an ideal place to display your key contact information. Add text elements for your business name, telephone number, email address, and physical address (if applicable). For phone numbers and emails, add click-to-call and mailto links so visitors can contact you directly from any page. Having your contact details in the footer also supports local SEO by reinforcing your Name, Address, and Phone number (NAP) data across the site.
Step 3: Add Footer Navigation Links
A secondary navigation menu in the footer helps visitors quickly jump to important pages without scrolling back to the top. Common footer links include About Us, Services, Contact, Blog, Privacy Policy, Terms and Conditions, and Sitemap. Add these as text links or a Wix menu element. Click Add Elements (+) and navigate to Menu & Anchor to add a horizontal or vertical footer menu.
Step 4: Add Social Media Icons
Include icons linking to your social media profiles in the footer. Click Add Elements (+) then Social to find the social media icon bar. Select your preferred icon style and add your social media URLs (Facebook, Instagram, LinkedIn, X, YouTube, etc.). Ensure all social links open in a new tab so visitors are not navigated away from your site entirely.
Step 5: Add a Copyright Notice
Every professional website should include a copyright notice at the bottom of the footer. Add a text element with wording such as '© 2025 WIX SOLUTIONS. All rights reserved.' This protects your content and signals to visitors that your site is actively maintained. Remember to update the year annually.
Step 6: Link to Your Privacy Policy and Legal Pages
For legal compliance (and to meet Google's quality guidelines), your footer should include links to your Privacy Policy, Cookie Policy, and Terms and Conditions. Wix provides a built-in Privacy Policy generator accessible from the Dashboard under Settings. These pages also reassure visitors that you handle their data responsibly, which builds trust.
Step 7: Customise the Footer Design
Click the footer area and select Change Footer Background to choose a background colour, image, or gradient. The footer background colour is typically different from the page body — a dark background with light text is a common professional choice. Ensure text contrast is sufficient for readability. Adjust the footer height by dragging the top edge upwards or downwards.
Step 8: Preview and Publish
Click Preview and navigate through several pages to confirm the footer appears correctly on all of them. Switch to mobile view to check the footer layout on smaller screens — text and links may need to be repositioned or resized for mobile. Once satisfied, click Publish.
SEO Best Practices for Wix Footers
Your footer contributes to your site's SEO in several ways. Including your NAP (Name, Address, Phone) in plain text in the footer helps Google verify your business location for local search. Footer links to important pages ensure those pages are always reachable from any point on your site. Avoid stuffing your footer with dozens of keyword-rich links, as Google may treat this as manipulative link building. Keep footer links relevant and genuinely useful.
Common Mistakes to Avoid
Leaving the default template footer — Many Wix users never update the footer from the template default. This often means placeholder links, dummy social media icons, or generic contact information. Always customise the footer to reflect your actual business.
Forgetting mobile layout — Footer content often overflows or overlaps on mobile. Always check and adjust the footer in the Mobile Editor.
Missing legal pages — A footer without a Privacy Policy link is both a legal risk and a trust signal problem for visitors who care about how their data is used.
Outdated copyright year — A copyright notice showing an old year suggests the site is not actively maintained. Update it annually.
Poor text contrast — Light grey text on a white footer background is very hard to read. Ensure sufficient contrast between text and background colours.
Practical Tips and Advice
Include a newsletter sign-up in the footer — Adding a simple email subscription form in the footer is an effective way to grow your mailing list from visitors who are engaged enough to scroll to the bottom of your pages.
Add a trust badge or accreditation logo — If your business holds any professional accreditations, certifications, or association memberships, the footer is a great place to display these logos as trust signals.
Keep it clean and uncluttered — A footer with too many links, images, and widgets looks chaotic. Aim for a clear, organised layout with enough white space for the content to breathe.
Use columns for a structured layout — Organise footer content into two or three columns: for example, Contact Details in column one, Quick Links in column two, and Social Media & Legal in column three. This creates a professional, structured appearance.
Wix Footer Setup Checklist
☑ Business name, phone number, and email displayed in footer
☑ Phone and email set as click-to-call / mailto links
☑ Footer navigation links added (About, Services, Contact, etc.)
☑ Social media icons added with correct links (opening in new tab)
☑ Copyright notice included with current year
☑ Privacy Policy and Terms & Conditions links added
☑ Footer background and text colours customised
☑ Footer layout checked and adjusted for mobile
☑ Footer verified on multiple pages in Preview mode
☑ Site published after updating the footer
Frequently Asked Questions
1. Does the Wix footer appear on every page automatically?
Yes. The footer in Wix is a global element, meaning any changes you make to it will automatically appear on every page of your site. You do not need to update the footer on each page individually. However, if you have used different page templates or page types, some pages may have their own layout settings.
2. Can I have a different footer on specific pages?
In the standard Wix Editor, the footer is shared across all pages by default. However, you can hide the footer on specific pages by going to Pages & Menu, selecting the page, clicking the three-dot menu, and choosing Hide Header & Footer. This is useful for landing pages or thank you pages where you do not want navigation distractions.
3. Can I add a newsletter sign-up form to the Wix footer?
Yes. You can add a Wix Subscribe form or any contact form to the footer. Click within the footer area to select it, then click Add Elements (+) and navigate to Contact & Forms to add a subscribe widget. Configure it to collect email addresses and connect it to your Wix Contacts or an email marketing platform such as Mailchimp.
4. How do I change the height of the Wix footer?
Click the footer to select it, then hover over the top edge of the footer until a double-headed arrow appears. Click and drag upwards to increase the footer height or downwards to reduce it. Increasing the height gives you more space to add content; reducing it creates a more minimal footer style.
5. Should I remove the 'Created with Wix' badge from my footer?
If you are on a free Wix plan, the 'Created with Wix' badge will appear in your footer and cannot be removed. Upgrading to a paid Wix plan removes this badge. For professional business websites, removing the Wix badge is recommended as it presents a more polished, branded image. You can upgrade your plan from the Wix Dashboard under Plans & Pricing.