AGATA LUTROWICZ
FREELANCE SEO SPECIALIST & WEBSITE DESIGNER
ON-PAGE SEO | TECHNICAL SEO | CONTENT STRATEGY | MULTI-PLATFORM DELIVERY
Fleet, Hampshire, GU51
07393 989106
PROFESSIONAL PROFILE
Founder and sole trader of Wix Solutions (registered business name: Agata Business Services), with more than five years of hands-on experience delivering SEO, website design, digital marketing and PR-related projects for B2B clients.
I specialise in on-page SEO, keyword and search-intent research, content architecture, internal linking, metadata, structured data, local and multilingual SEO, website migrations, technical foundations, reporting and practical implementation.
My deepest platform expertise is in Wix Studio and Wix Editor, where I have achieved Wix Legend Partner level. I also have practical experience with WordPress, Shopify and other specialist CMS and CRM environments. I adapt SEO and content recommendations to the controls and limitations of each platform.
I combine SEO with UX, conversion-focused content and information architecture, and use working knowledge of JavaScript, Python, HTML, CSS and Wix Velo to support technical checks, data handling, automation and custom implementation.
I am self-motivated and experienced in remote delivery, direct client communication, one-to-one consultancy, team coordination, staff training and leading projects from discovery and audit through strategy, implementation, testing, reporting and ongoing optimisation.
My earlier university, marketing and public-relations work developed strong research, writing, presentation and stakeholder-management skills.
CORE SEO & DIGITAL EXPERTISE
On-page SEO
Page titles, meta descriptions, H1-H6 hierarchy, copy, internal links, images, URLs and conversion-focused content.
Keyword Research and Search Intent
Audience research, competitor analysis, intent mapping, topic selection, content clusters and page priorities.
Technical SEO Foundations
Crawlability, indexation checks, redirects, migration parity, structured data, performance and platform troubleshooting.
AI Search Visibility and GEO
Entity clarity, answer-focused content, structured data and brand authority for AI Overviews and answer engines.
Content Strategy
SEO plans, roadmaps, briefs, editorial guidance, landing pages, services, resources, blogs, FAQs and campaign content.
Local, E-commerce and Multilingual SEO
Location architecture, product and service optimisation, bilingual metadata and international content structure.
Analytics and Reporting
Google Search Console, website analytics, traffic, engagement, conversions, keyword monitoring and client reporting.
Website Migration and Replatforming
Content inventories, URL mapping, 301 redirects, SEO parity, launch checks and post-launch support.
Multi-platform Delivery
Deep Wix Studio and Wix Editor expertise, plus practical work with WordPress, Shopify and specialist CMS/CRM environments.
UX and Information Architecture
Sitemaps, navigation, page hierarchy, user journeys, content flow, accessibility and responsive design.
Structured Content and CMS
Collections, dynamic pages, repeaters, scalable location, service and resource structures, and staff-friendly workflows.
Code and Custom Implementation
Working knowledge of JavaScript, Python, HTML and CSS; intermediate Wix Velo and JSON-LD implementation.
Digital PR and Authority
PR-informed content, media and brand messaging, earned-authority thinking and integration of PR with organic visibility.
Remote Leadership and Training
Independent ownership, team coordination, stakeholder communication, documentation, workshops, one-to-one training and handover.
Marketing, CRM and Automation
Lead capture, customer journeys, email workflows, CRM segmentation, campaigns and performance-led improvements.
Design, Accessibility and Conversion
Brand implementation, readable hierarchy, usable forms, mobile optimisation and purposeful calls to action.
PROFESSIONAL EXPERIENCE
Wix Solutions | Fleet, Hampshire, UK
Founder / Sole Trader – Freelance SEO Specialist, Website Designer & Digital Marketing ConsultantNovember 2020 – Present
Registered business name: Agata Business Services.
Provide end-to-end SEO, website design, redesign, migration, content, visual identity, marketing and business-support services for B2B clients.
Projects include advanced business websites, e-commerce, bookings, payments, multilingual content and CMS-driven platforms.
Manage client relationships and delivery directly while collaborating with designers, developers, marketers and other contributors where required.
SEO Strategy, Audits and Client Ownership
Lead client discovery and clarify business goals, audiences, services, content priorities, required functionality, commercial outcomes and measures of success.
Carry out SEO audits and prepare practical on-page, technical and content-led SEO plans, prioritised by likely impact, feasibility and business value.
Research keyword themes, search intent, competitor visibility and content opportunities, then map priority searches to appropriate pages and formats.
Develop SEO strategies, phased roadmaps, project scopes, marketing plans and clear client-facing recommendations for new builds, redesigns and ongoing campaigns.
Manage multiple client projects independently in a remote environment, set priorities, organise tasks and communicate progress, risks and next actions clearly.
Support project scoping and commercial discussions by translating SEO requirements into realistic deliverables, hours, dependencies and implementation phases.
Combine SEO, UX, content and conversion thinking so optimisation supports qualified enquiries, bookings, sales, applications and other measurable actions.
On-page SEO, Content Architecture and Editorial Delivery
Plan page topics, keyword focus, search intent and content architecture around audience needs and business objectives.
Implement logical H1-H6 heading hierarchy, page titles, meta descriptions, internal linking and crawl-friendly page organisation.
Create clean, descriptive URLs and scalable structures for services, products, locations, resources, FAQs, projects and editorial content.
Audit and improve existing page copy, service pages, landing pages, location pages, category and collection content, FAQs, blog posts and resource hubs.
Write, edit and refine website copy in professional British English, including bilingual English-Polish content when required.
Develop content strategies for core pages, landing pages, services, blogs, resources, FAQs, product collections and campaign content.
Prepare content research, page outlines, SEO briefs and editorial guidance so writers and clients can produce useful, intent-aligned content.
Configure blog categories, tags, scheduling, internal links and post-level SEO to support an organised publishing workflow.
Plan image filenames, compression, captions and alt-text direction to support accessibility, topical relevance, mobile usability and performance.
Structure content for clarity and conversion through purposeful section order, concise service explanations, calls to action and trust-building evidence.
Technical SEO, Indexation and Structured Data
Manage migration work covering content, imagery, documents, design elements, URLs, forms, automations and SEO settings.
Create content inventories and migration maps so existing material is retained, improved, consolidated or retired deliberately.
Plan URL structures and 301 redirects, preserve important search signals and check SEO parity before and after launch.
Review crawlability, indexation, canonical, sitemap and robots settings where supported by the platform, and investigate technical obstacles to visibility.
Work with Google Search Console for ownership and verification, URL inspection, sitemap submission, coverage checks, indexing diagnostics and post-launch monitoring.
Create and implement JSON-LD structured-data markup where appropriate, including Organization, LocalBusiness, Service, Product, FAQ, WebPage and Breadcrumb data.
Use working knowledge of HTML, CSS, JavaScript, Python and Wix Velo to support technical investigation, data processing, validation, automation and custom behaviour.
Review existing functionality and recommend simpler or stronger platform-native solutions where appropriate, while protecting usability and search performance.
Carry out pre-launch and post-launch checks covering redirects, indexability, metadata, structured data, links, forms, tracking and key user journeys.
Use WordPress tools including Yoast, WPCode and Site Kit, work with Shopify product and collection structures, and adapt implementation to other specialist CMS and CRM environments.
AI Search Visibility, Digital PR and Authority
Apply emerging Generative Engine Optimisation principles to improve entity clarity, answer-focused content, structured information and brand consistency across the web.
Consider how AI Overviews and answer engines interpret services, expertise, locations, relationships and evidence, while retaining strong foundations for traditional search.
Use structured data, clear authorship, well-organised content, internal linking and authoritative supporting material to improve machine understanding and citation potential.
Bring marketing and PR experience into SEO planning, connecting brand messaging, useful content, media relevance and earned authority with organic-search objectives.
Monitor developments in Google search, AI discovery and platform capabilities, then translate changes into practical recommendations for clients.
Structured CMS, E-commerce and Scalable Content
Configure Wix CMS collections, connected content, repeaters and dynamic pages for services, locations, resources, FAQs, projects and other structured content.
Plan scalable location, service, resource and topic hubs with unique content, controlled metadata, internal links and logical relationships between standard and dynamic pages.
Optimise e-commerce architecture, navigation, product and collection content, SEO fields, image alt text, structured data, landing-page quality, crawlability and merchant readiness.
Design staff-friendly CMS and editorial workflows so internal teams can add, update and publish content efficiently without weakening the agreed SEO structure.
Website Strategy, Migration and Platform Breadth
Lead client discovery and clarify the organisation's goals, audiences, services, content priorities, required functionality and measures of success.
Plan sitemaps, page relationships, navigation pathways, information hierarchy and user journeys for both new builds and website redesigns.
Design and rebuild outdated or difficult-to-manage websites as clearer, scalable and maintainable platforms.
Manage migration work covering content, imagery, documents, design elements, URLs, forms, automations and SEO settings.
Create content inventories and migration maps so existing material is retained, improved, consolidated or retired deliberately.
Plan URL structures and 301 redirects, preserve important search signals and check SEO parity before and after launch.
Review existing functionality and recommend simpler or stronger platform-native solutions where appropriate.
Create phased development plans and scalable website structures that support future pages, services, campaigns and content growth.
Prepare business plans, marketing plans, SEO plans, project documentation and clear client-facing recommendations.
Apply SEO and content experience across Wix, WordPress, Shopify and other specialist CMS or CRM environments, adapting recommendations to the technical controls and limitations of each platform.
Bring particularly deep knowledge of Wix SEO settings, dynamic pages, CMS architecture, e-commerce, multilingual websites, integrations and platform-specific implementation.
Website Build, CMS and Advanced Functionality
Build in Wix Studio and Wix Editor, using responsive controls, reusable sections and consistent components to create maintainable sites.
Configure Wix Events, event listings, calendars, sessions, ticketing, capacity controls, promotions and automated attendee communications.
Configure Wix Bookings, enquiry and registration forms, custom fields and structured data capture.
Set up e-commerce, payment options, donation or support journeys and Wix Finance-related settings where required.
Configure Wix CRM, contacts, customer segments, lead capture and operational workflows.
Build marketing automations for form responses, customer notifications, bookings, orders, reminders and follow-up emails.
Select, add and configure Wix applications, plugins, integrations and business settings.
Support multilingual and bilingual website structures, navigation, metadata, content and URL-slug considerations.
Use working knowledge of HTML and CSS and intermediate Velo/JavaScript for custom behaviour and advanced Wix requirements.
Provide technical design support, troubleshoot issues and advise clients on practical Wix platform choices.
UX, Visual Design and Brand Identity
Design classic, advanced, e-commerce, booking and service websites from the ground up on the Wix platform.
Create front-end layouts, mockups and page concepts that turn client requirements into a clear digital experience.
Translate brand guidelines and visual-identity packages into consistent online design systems and polished page layouts.
Apply typography, layout, colour theory, spacing, hierarchy, imagery and brand identity principles throughout each build.
Design responsive behaviour across desktop, tablet and mobile, including breakpoint-specific spacing, flow, alignment and content legibility.
Apply accessibility-minded practices, including logical heading structure, descriptive image text, readable contrast, clear navigation and usable forms.
Structure content for clarity and conversion through purposeful section order, concise service explanations, calls to action and trust-building content.
Create and refine logos, graphic content, illustrations, infographics and other visual assets.
Edit and prepare photographs for web use while protecting clarity, consistency and performance.
Create digital advertisements and assets for email and social-media platforms, together with brochures, leaflets, forms and other supporting materials.
Maintain brand consistency, artwork accuracy and visual quality from initial concept through delivery.
Analytics, Performance and Reporting
Connect analytics, conversion tracking and reporting so organisations can monitor website performance and audience behaviour.
Use Google Search Console, GA4, Wix Analytics and platform-appropriate tools to review traffic, impressions, engagement, indexing and conversion activity and to inform ongoing improvements.
Track priority search themes and page performance, identify opportunities or losses, and explain findings in clear client-facing reports.
Make practical decisions about layout, image use, content density and responsive behaviour to support mobile usability, speed and long-term website quality.
Project Delivery, Collaboration and Handover
Manage website projects from concept and scoping through design, build, content population, integrations, testing, launch and post-launch support.
Set priorities, organise tasks and work to agreed milestones and deadlines while maintaining a high-quality end product.
Collaborate with business owners, internal teams, designers, marketers, developers and other contributors on layouts, features and functionality.
Support, coordinate and manage website-design collaborators where a project requires a broader delivery team.
Carry out quality-assurance checks across desktop, tablet and mobile, including links, navigation, forms, CMS content, responsive behaviour and SEO settings.
Support the live migration and launch period, resolve issues quickly and confirm that key user journeys and integrations work as intended.
Create clear handover notes and Wix instructions and train staff to update pages, CMS content, events, products, bookings and routine website settings.
Provide ongoing website updates, content, SEO, marketing and technical support after launch when required.
Communicate clearly in English and Polish through email, telephone, Zoom, Microsoft Teams, WhatsApp and client meetings.
SELECTED SEO EVIDENCE
Large-scale Content and Technical SEO
Optimised more than 340 URLs over a 12-month PR-sector project, covering main pages, blog posts, categories, tags and dynamic pages; implemented 275 structured-data markups and supported UK regional SEO architecture.
E-commerce SEO at Scale
Worked across a store containing 368 products and 175 collections, including navigation, broken-link fixes, product and collection copy, SEO fields, alt text, Search Console, sitemaps, crawlability and merchant readiness.
Cherie James Therapy
Built an organic-content structure including 12 posts and more than 15 dynamic service and location pages. A documented check on 26 January 2026 showed positions 1, 2 and 7 for the target search “somatic EMDR Weybridge”.
Master Maths Tutoring
Redesigned and reorganised the website, improved responsive UX, created data-driven testimonials and expanded SEO through dynamic Maths Resources pages for KS3, GCSE, IGCSE and A-Level searches.
L'Atelier One Health
Developed a six-month local SEO plan using service and location content, structured data, a gift-card product, regular editorial publishing and dynamic content hubs.
Superior Appliances
Created and optimised service content for appliance-repair categories, supported local relevance and implemented LocalBusiness, FAQ, WebPage and Breadcrumb structured data.
Work Group Events / Fryzjer i Kosmetyka
Delivered bilingual and e-commerce projects with CMS, dynamic pages, content population, technical problem-solving, on-page settings, SEO maintenance and client training.
ProFix Digital Growth
Combined website design, custom CMS, product optimisation, content structure and SEO strategy to create a scalable digital-growth platform.
Projects portfolio:www.wixsolutions.co.uk/portfolio
SEO case studies:www.wixsolutions.co.uk/case-study
EARLIER PROFESSIONAL EXPERIENCE
Agata Language Services | Fleet, Hampshire, UK
Translator, Tutor & Independent ConsultantJanuary 2019 – December 2020
Wrote, edited and rewrote technical and business documents with close attention to meaning, structure, grammar, punctuation and audience needs.
Delivered bilingual English-Polish content and live communication for B2B and individual clients.
Explained complex information clearly through tutoring, workshops, online sessions and one-to-one support.
Worked independently, assessed client requirements and provided practical, tailored recommendations and action plans.
Used Zoom, Skype, WhatsApp, email, video and other online tools to collaborate with clients remotely.
University of Winchester | Winchester, UK
LibrarianOctober 2017 – July 2020
Supported a public-facing information service and helped users with varied abilities, confidence levels and information needs.
Provided training for library staff and users, delivered public presentations and offered practical IT support.
Used library databases, bibliographic tools and structured information to help people find accurate, relevant content.
Checked and monitored website content and supported e-marketing activity.
Assisted with programmes and displays and communicated clearly with students, staff and visitors.
Applied patience, accessibility awareness, organisation and close attention to detail in a busy educational environment.
BD Medical – Becton Dickinson / CareFusion | Winnersh Triangle, UK
Project Advocacy Administrator, Quality & InvestigationMay 2017 – September 2017
Worked across Sales, Marketing, Operations, Engineering, R&D and Services to communicate customer experience and feedback.
Maintained accurate documentation, electronic files and data integrity within a regulated environment.
Produced standard and ad hoc reports and coordinated internal and external meetings and training.
Provided user training and support, managed sensitive information and responded to international stakeholders within deadlines.
Stericycle Expert Solutions | Wokingham, Berkshire, UK
Bilingual Brand AdvocateSeptember 2016 – May 2017
Maintained specialist CMS and CRM systems as a single, accurate source of project and customer information.
Supported English- and Polish-speaking organisations and individuals by telephone, email and written correspondence.
Covered team-leader duties, allocated daily workloads and prepared weekly and final client reports.
Managed project closure, documentation and client communications with strong attention to compliance and detail.
Perfect Pitch Consultancy | Godalming, Surrey, UK
Marketing Lead Generator AdvocateJuly 2015 – July 2016
Delivered seven B2B e-marketing campaigns and monitored progress through marketing channels and CRM tools.
Built relationships with key decision-makers and maintained accurate account plans and client data.
Generated leads through daily customer contact and developed strong knowledge of client software and service offers.
EARLIER RELEVANT EXPERIENCE
Marketing Officer, London College of Engineering and Management – 2011
International marketing, web and e-marketing strategy, recruitment events, market analysis and cross-department collaboration.
PA Secretary, Airport Engineering Solution AES Ltd. – 2011–2012
Schedules, project deadlines, reporting, databases, client contact and confidential documentation.
Welfare Officer, South West College – 2010–2011
User support, IT-based data analysis, detailed reporting, planning and work to deadlines.
PA & Marketing Officer, Jackomp Company – 2007–2009
Public relations, administration, marketing, promotion, copywriting and company strategy.
Additional earlier roles developed customer service, events support, administration, teaching and cross-cultural communication skills.
TECHNICAL & CREATIVE TOOLKIT
SEO Strategy and Research
SEO audits and plans; keyword research; search-intent mapping; competitor and SERP analysis; content, technical and opportunity-gap review; roadmaps and client recommendations.
On-page SEO
Metadata, heading hierarchy, internal linking, URLs, content architecture, image optimisation, landing pages, service pages, products, blogs, resources, FAQs and local pages.
Technical Foundations
Crawl and indexation checks, redirects, migration parity, structured data, website performance, responsive quality, troubleshooting and launch QA.
AI Search and GEO
Entity clarity, answer-focused content, structured information, authorship, brand consistency and visibility across AI-assisted discovery environments.
Analytics and Reporting
Google Search Console, GA4, Google Tag Manager, website analytics, engagement and conversion review, keyword monitoring, performance interpretation and client-facing reporting.
Platforms
Wix Studio and Wix Editor; WordPress, Shopify, specialist CMS and CRM systems; CMS collections, dynamic pages, e-commerce, forms, apps, integrations, multilingual sites, analytics and business settings.
Development
Working knowledge of JavaScript and Python; intermediate Wix Velo; HTML and CSS; JSON-LD; responsive layout control; custom functionality and technical troubleshooting.
Content, PR and Marketing
Content strategy, website copywriting, professional British English editing, bilingual English-Polish content, e-marketing campaigns, PR-informed messaging and digital assets.
Design and UX
Information architecture, sitemaps, wireframes, mockups, user journeys, accessibility-minded design, brand implementation, graphic design, photo editing, logos and visual identity.
Delivery and Leadership
Content inventories, migration maps, quality assurance, launch support, documentation, remote project ownership, team coordination, one-to-one training and stakeholder communication.
Business Tools
Microsoft Word, Excel, PowerPoint, Outlook, Teams, Zoom, CRM and CMS platforms.
EDUCATION & LANGUAGES
Education
MA Philosophy – University in Katowice, 2007
Diploma in Library – Economic College in Katowice, Poland, 2002
Languages and Certificates
Polish: Native
English: Professional working proficiency
IELTS Certificate: 2011
Certificate in English: Oxford House College, 2010
PROFESSIONAL POSITIONING
Available for remote Freelance SEO Specialist, SEO Executive, On-Page SEO, Content SEO, Website Design, Digital Marketing and organic-search support roles.
Open to freelance, contractor, B2B, retained, part-time, full-time, one-to-one consultancy and project-based arrangements through Wix Solutions / Agata Business Services.
Experienced in working independently while integrating with agency, client, content, design, development and Digital PR teams.
Able to provide a portfolio, public case studies, client testimonials and additional project evidence relevant to the role.
ONLINE EVIDENCE
Projects portfolio:https://www.wixsolutions.co.uk/portfolio
Case studies:https://www.wixsolutions.co.uk/case-study
SEO services and business website:https://www.wixsolutions.co.uk
Client testimonials and further portfolio examples can be supplied separately.
REFERENCES
References available on request.