From Agata Business Services to Wix Solutions
Agata began building her independent business in 2020 under the name Agata Business Services.
The original business provided website design, digital support, SEO, marketing and business services directly to clients.
What began as an independent professional practice gradually developed into more advanced and technically demanding work,
including larger website structures, Wix Studio development, CMS systems, website migrations, multilingual platforms,
e-commerce, technical SEO and ongoing digital growth projects.
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As the scope of the work expanded, the original business name no longer fully represented the direction in which the company was developing.
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Agata therefore created Wix Solutions as the new specialist brand for the next stage of the business.
The change was not the creation of an unrelated company. Wix Solutions is the continuation and development of the business previously known as Agata Business Services, with the same founder, professional history,
client relationships and established Wix experience behind it.
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The new identity reflects Agata's decision to develop the business from an individual service provider into a small, flexible digital agency focused particularly on the Wix ecosystem, website strategy and SEO.
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Agata remains closely involved in projects and personally leads core areas including consultation, website strategy, structure, design direction and SEO. Where a project requires a broader range of specialist skills, Wix Solutions can also collaborate with designers, developers, marketers and other contributors.
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This model allows the business to grow while retaining something Agata considers particularly important: direct communication between the client and the person responsible for the strategy and quality of the project.
Founder of Wix Solutions
Wix Website Designer & SEO Specialist
Agata Lutrowicz is the founder and lead digital specialist behind Wix Solutions, a UK-based independent digital studio and growing small agency specialising in Wix website design, Wix Studio development, SEO, CMS solutions, website migrations and long-term digital growth.
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With more than five years of hands-on experience running her own digital business, Agata combines website design, search strategy, user experience, content structure and business thinking within one connected approach. She works directly with clients from the first conversation and project strategy through design, development, optimisation, launch, training and ongoing support.
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Agata has achieved Wix Legend Partner level and has developed extensive practical experience across Wix Studio and Wix Editor, including advanced CMS structures, dynamic pages, e-commerce, bookings, forms, CRM, automations, multilingual websites, SEO and custom functionality.
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Her approach is based on a simple principle: a successful website should not exist as an isolated visual project. It should function as part of the wider business — supporting visibility, communication, customer journeys, growth and long-term development.
A Professional Background Built Across Digital, Business and Information Services
Agata's experience did not begin with website design alone.
Before establishing her own digital business, she worked across education, information services, marketing, customer experience, CRM, project administration and international business communication.
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At the University of Winchester, Agata worked as a Librarian, supporting students and staff, delivering training and presentations, working with databases and structured information, monitoring website content and supporting e-marketing activity.
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That experience developed skills which later became highly relevant to website design and SEO: understanding how people search for information, organising complex content, creating logical information structures, supporting users with different levels of technical confidence and communicating complicated subjects clearly.
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Her professional background also includes work with BD Medical / Becton Dickinson and CareFusion, where she worked across areas including Sales, Marketing, Operations, Engineering, R&D and Services while handling documentation, reporting, training and international stakeholder communication.
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At Stericycle Expert Solutions, she worked with specialist CMS and CRM systems, bilingual client communication, project reporting and team responsibilities.
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Her earlier experience also includes B2B marketing and lead generation at Perfect Pitch Consultancy, international marketing and e-marketing work, public relations, business administration, client support and project coordination.
Together, these roles created a professional foundation broader than website design alone. They developed Agata's ability to understand organisations, analyse information, communicate with stakeholders, manage projects and connect digital work with practical business objectives.
Wix, Website Design and Digital Strategy
Wix has become the central platform in Agata's professional work.
Her deepest technical and practical experience is in Wix Studio and Wix Editor, where she works across the full lifecycle of website projects rather than only creating page layouts.
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Her work includes website strategy and architecture, UX, responsive design, CMS collections, dynamic pages, e-commerce, bookings, events, forms, payment journeys, CRM, automations, multilingual websites, analytics, SEO implementation and ongoing website management.
Agata plans sites around the way a business actually works.
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That can involve identifying audiences and commercial objectives, designing site maps and customer journeys, structuring services and locations, creating scalable CMS architecture, planning content, improving mobile usability, configuring business applications and preparing the site for future expansion.
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Website migrations are another important part of her work. These projects can include content inventories, URL mapping, 301 redirects, SEO preservation, restructuring, quality assurance and post-launch testing.
Her technical toolkit also includes working knowledge of HTML, CSS, JavaScript and Python, together with intermediate Wix Velo and structured-data implementation.
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The objective is not to introduce technical complexity for its own sake. Agata's focus is to choose a solution that is reliable, manageable and appropriate for the business using it.
SEO, Search Visibility and AI-Assisted Discovery
SEO is integrated into Agata's website work rather than treated as an optional stage added after a website has been designed.
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Her experience includes keyword and search-intent research, page architecture, on-page SEO, metadata, heading structure, internal linking, content strategy, location architecture, e-commerce optimisation, image optimisation, structured data, redirects, website migrations and Google Search Console.
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She also works with analytics and reporting to understand how websites perform after implementation and where further opportunities exist.
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Her work has included large-scale SEO projects involving hundreds of URLs, extensive structured-data implementation and regional website architecture, as well as e-commerce projects containing hundreds of products and collections.
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Agata also follows the development of AI-assisted search and Generative Engine Optimisation, with particular attention to clear entity information, authorship, structured content, useful answers, brand consistency and the way search and AI systems interpret relationships between a company, its services, expertise and supporting evidence.
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For Agata, modern search visibility is increasingly connected with wider brand credibility. A technically optimised page is important, but so are clear expertise, trustworthy information, useful content, consistent branding and evidence that a genuine business and knowledgeable people exist behind the website.
Design, Branding and the Person Behind the Business
Agata's work also has a strong visual and creative dimension.
Alongside website development and SEO, her experience includes visual identity, page composition, typography, colour, photography, graphic content, logos, digital advertising and social-media assets.
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This connects with another area that has become increasingly important to her work: personal branding.
Agata believes that clients often want to understand the person behind a business as well as the services being offered. Websites, professional profiles, photographs, social media, written content and the way a founder communicates all contribute to how a business is perceived.
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This thinking formed part of the development of Wix Solutions itself.
The brand was designed to be professional and capable of growing beyond one individual,
while retaining the transparency that Agata is its founder and remains actively involved in client work.
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Her Behind Wix Solutions content explores this more personal side of building a digital
business — the relationship between creativity, visual identity, lifestyle content,
professional credibility and the development of a recognisable brand.
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For Agata, personal branding is not about replacing the company brand.
It is about giving clients confidence that there is a real person, professional history
and clear set of values behind the company they are considering working with.
Founder-Led, With the Ability to Scale
Wix Solutions is deliberately structured as a founder-led small agency.
Agata remains the principal point of professional responsibility for the business and personally oversees strategy, client communication and quality.
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For standard website, SEO, consultancy and support projects, clients may work directly with Agata throughout the project.
For larger or more specialised work, she can collaborate with additional designers, developers, marketers or other specialists where this is appropriate to the scope.
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This gives Wix Solutions the flexibility of a small specialist agency while retaining the direct communication and accountability often associated with working with an experienced independent professional.
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Agata manages projects from discovery and scoping through design, implementation, content population,
testing, launch, documentation, client training and post-launch support.
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Her aim is to develop Wix Solutions carefully rather than build an agency around volume.
The focus remains on structured work, professional delivery, clear communication and solutions
that can continue to support a client's business after the initial project has finished.
Education, Languages & Professional Development
Agata holds an MA in Philosophy, completed in Katowice in 2007, together with a Diploma completed at an Economic College in Katowice, Poland.
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Her academic background has contributed strongly to the analytical and structured approach she brings to website design, SEO and digital strategy. Studies in philosophy developed skills in critical thinking, analysis and working with complex ideas, while her wider education and professional experience strengthened her abilities in research, information organisation, communication and practical problem-solving.
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Agata is a native Polish speaker and works professionally in English. Her English-language qualifications include an IELTS Certificate (2011) and a Certificate in English from Oxford House College (2010).
These certificates are also listed in your current CV.
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Throughout her career, she has gained extensive experience in training, presentations and one-to-one support, including staff and user training, public presentations, client consultations and practical digital guidance.
Her multidisciplinary background across education, information services, marketing, business communication and digital technology continues to influence the way she approaches Wix website design and SEO — with an emphasis on clear structure, research, usability, communication and practical business outcomes.
Professional Background & CV
Clients, organisations and potential collaborators who would like to review Agata's professional background in greater detail can view her professional CV.
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The CV provides further information about her Wix and SEO expertise, employment history, project delivery experience, technical skills, education and professional development.
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View Agata's SEO Professional CV →
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View Agata's Professional CV →
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Additional professional evidence is also available through:
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View Wix Marketplace Profile →
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Work With Agata & Wix Solutions
Whether the requirement is a new Wix website, a redesign, website migration, SEO strategy,
CMS structure, technical optimisation or long-term digital support,
Agata approaches each project by first understanding the business behind it.
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The objective is not simply to deliver a website that looks professional on launch day.
It is to create a digital structure that is clear, usable, technically considered and capable of supporting
the organisation as it develops.
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